It’s named after Will’s grandmother, based on the NITTO #352 (Albatross handlebar), the Billie comparatively:

• Rises and drops less
• Flares more, but still not much
• Slightly wider, where your grab is about the same, but it comes back more, so it has more room to get wide
• The straight grip area is 8.25 inches long — more than 2-inches longer than the straight part of the Albatross — so there’s room for a full-sized hand in front of the brake lever and thumb shifter. The Albatross has about one and two-thirds hand grips, which is good enough, but the Billie has two full ones, which is ideal for off-the-saddle climbing, sprinting, or fast seated riding
• Ride it in the up or down position
• Cut up to 15mm off the ends with room for bar-end shifters; if you cut more off, thumb shifters are highly recommended
• Excellent for everything
• Can use a 2cm to 5cm longer stem than the Albatross
• Heat-treated aluminum